Harlem Shake. Friday. Charlie Bit My Finger. Chances are you’re familiar with these titles and know exactly what goes down in their respective YouTube videos. Why do these viral videos have such...
4 Ways to Spot YouTube “Like” Scams
YouTube audiences grow relative to how many views and likes a given video has. Naturally, with the growth of the view and comment market there has been an increase in illegitimate view scams. Use...
4 Takeaways from Drake’s Meteoric Rise
Started from the bottom now we here. 0-100 real quick. Yolo. Drake is a shining example of the business-minded musician. In the span of 6 years he’s gone from an unsigned, overly emotional, joke of...
4 Ways to Troubleshoot on Social Media
We spend so much time in this blog going over hacks and techniques for expanding social media and musical businesses that we forget to stop and think about the problems that inhibit growth. This post...
The Down and Dirty on Securing Sponsorships
Today’s music industry is in a peculiar situation where record sales are diving while cash is floating out of businesses faster than ever. Here’s a guide on preparing and securing...
How to Master Email Marketing
Most people have a Facebook profile, a lot have Twitter, and a good chunk have Instagram, but none of these platforms is as ubiquitous as Email – everyone has one! Plus, get this: Email also has...
5 Traits that Lead to Music Business Success
Every musician experiences moments during the creative process when it seems like nothing else exists but them and the art. We call these moments “sonic nirvana” and they are as...
3 Deadmau5 Tricks to Revolutionize Social Media Strategy
On account of his feuds with peers Skrillex and Avicii, Deadmau5 is widely regarded as a premier social media troll. While there’s no doubt that the DJ’s rants, jeers, and parodies are at best...
How to Post Like a Pro on Social Media
It’s easy to get so caught up in the quest to create engaging social media content on Facebook, Twitter, and Instagram that you let your operation get away from you. Here are the social media rules...
Promolta’s Success With B.D. Gottfried
Everyone knows someone who is – how do you put this nicely – off their rocker. The Canadian group B.D. Gottfried approached us at Promolta with a music video called “Sociopathic Traffic”...