On account of his feuds with peers Skrillex and Avicii, Deadmau5 is widely regarded as a premier social media troll. While there’s no doubt that the DJ’s rants, jeers, and parodies are at best sarcastic, there are many lessons to take from his pioneering social media career. Use these 3 techniques to keep fans guessing and elevate your brand to new heights.
1) Provide a window into the creative process – As a pioneering EDM artist and social media user Deadmau5 live-streamed the making of his instrumental titled The Veldt. The genius move gave fans an incredible perspective of the DJ’s creative process, while also providing a chance for fans to give feedback on social media sites like Twitter. Sites like Ustream can help set up free streaming.
2) Collaborate with fans – The most remarkable aspect of The Veldt live stream was when dialogue turned into collaboration. After watching Deadmau5 work, a fan named Chris James wrote up lyrical content for the song, uploaded his version to SoundCloud, and tweeted the link over to Deadmau5. The DJ was so excited on the additions that he called James’ manager and incorporated the part into his new song. The end result was an improved piece and a tighter relationship between Deadmau5 and his fans.
3) Embrace controversy – Now, when we say embrace controversy we don’t mean start social media feuds – unless, of course, you‘re into that. There are plenty of less risky ways to get attention. Deadmau5 got the Internet talking when he took a Ferrari 458 Italia and slapped a massive Nyan Cat decal on it. Or how about the time he counter-sued Disney? Most of us don’t have that kind of cash flow but a little creativity can go a long way. Think big and play off pop and Internet culture to get the web buzzing.
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