The secret formula for getting more views is to use a technique called clickbait. Clickbait is a way of manipulating people to click on a link that leads them to a video or advertisement. This genius marketing technique is taking over the Internet.
Here are the most effective ways to use clickbait to market your videos.
1. Create an emotional title.
The trick behind a successful clickbait is to create a title that is irresistible. Use words that trigger an emotional reaction. Many vloggers use this technique when telling stories in videos.
By titling the video something like “I ALMOST GOT SHOT,” you are sure to get an emotional reaction, which will lead people to click on the video. The more dramatic the title is, the better.
2. Provoke curiosity.
Use a keyword such as “secret” or a phrase such as “you won’t believe” to get a viewer’s attention. Because viewers will be curious about secretive or scary titles, they will be more inclined to click on the video. They will feel like they are getting information that no one else knows.
3. Tell them what they’ll get from it.
A less exaggerated way to get views is to tell viewers how the video will help them or make their day better. This tip also helps the likelihood of viewers sharing your video on their social media pages.
When you state exactly what the video is going to do, people will find it useful and will want to share it.
4. Use odd numbers.
A psychological discovery reveals that viewers are more likely to click on a video or article if it has an odd number in the title.
By incorporating an odd number, you trigger something in a viewer’s brain. The larger the number, the better.
5. Don’t promise too much.
Make sure you deliver exactly what you are promoting. Remember, you want viewers to click on more of your videos as well. If it’s obvious that you are promising more than you are providing, viewers won’t watch more of your videos.
Clickbaiting is a highly effective way to get more attention online. To use clickbait effectively, follow these tips.
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Corinne Rivera appreciates every type of music, which stems from her experience in dance and playing the guitar and the flute. She currently resides in San Francisco where she studies electronic communications, explores the city’s art, and attends concerts of all genres.