We here at Promolta can’t tell you how many times we’ve gone online to look up a musician only to find their information is nowhere to be found. If listeners, executives, and the media can’t...
3 Tips from Successful Musicians – Part 3
Here are 3 more tips from 3 musicians who pursued their dreams and came out on top. 1) Somo – Don’t become an artist of habit. When you practice mix it up a bit, do something crazy or...
3 Tips from Successful Musicians – Pt. 2
Take it from the top. These musicians pursued their dreams and made it big. Here are three more tips on what it takes to elevate your music career: 1) Cashmere Cat – Open your ears and listen...
Celine Dion – From Streets to Stardom
Celine Dion was the youngest of 14 children and grew up in a low-income household. She learned to sing at her parents’ piano bar, and helped her father earn a measly $160 a week to support his...
Why Music Videos are Superior to Still Videos
Here are 3 reasons why you should always make a music videos rather than still videos. 1) Videos appeal musically and visually. Someone listening to your song is probably multitasking...
The New Label-Artist Relationship
Before the Internets came and blew up the 20th century music industry, record sales were the main source of revenue for both bands and their respective labels, everyone was happy. Recordings were...
How Record Companies Make Money in 2015
Record companies have always made money selling recordings, but it’s a high risk business. Approximately 90% of the records that are released fail to make money. Record labels make money when their...
The Rise of the Music Video
Times aren’t like they used to be. Way back when, sometime around 1910, people used to be satisfied with the simple things in life – dolls, homemade lemonade, those bikes with one huge wheel and...
3 Tips for Success from Rising Stars
Take it from the ones that have already made it. Here are 3 tips from rising artists: 1) Ryn Weaver – Keep your music organized. If you spend more than 15 seconds looking for a previous...
5 Celebrity Must-Do’s
At Promolta we give advice on things like musician-to-musician relationships, promotion, marketing, business transactions, and how to create hype for songs and shows. While all of this is indeed...