On account of his feuds with peers Skrillex and Avicii, Deadmau5 is widely regarded as a premier social media troll. While there’s no doubt that the DJ’s rants, jeers, and parodies are at best...
How to Post Like a Pro on Social Media
It’s easy to get so caught up in the quest to create engaging social media content on Facebook, Twitter, and Instagram that you let your operation get away from you. Here are the social media rules...
Promolta’s Success With B.D. Gottfried
Everyone knows someone who is – how do you put this nicely – off their rocker. The Canadian group B.D. Gottfried approached us at Promolta with a music video called “Sociopathic Traffic”...
How Videos Go Viral
We’ve all been wondering why certain videos get the luxury treatment – a million views, mentions all over the news, and eventually radio time. Why do they go viral? Here’s a trimmed-down...
YouTube Smartens Up on 301+ Views Policy
There’s a disproportionally large corner of the Internet dedicated to answering questions about YouTube’s 301+ views policy. Now that corner and its cobwebs have been swept away as YouTube...
Mac Miller’s Rules of the Game
On November 16, 2011 Mac Miller was triumphant. He sold 144,000 albums and became the first independent artist to reach the number one album spot since 1995. It’s not easy to wrap one’s head...
How the YouTube for Artists Service Can Help You
On March 16, 2015 YouTube announced the addition of its YouTube for Artists service and with this offered a new list of services to help YouTube artists target audiences and improve their businesses...
How Indie Musicians are Making Money
With record sales at a historical low, people are nervous about the music industry and disappearing financial opportunity. To this we say, balderdash! Truth is, with record labels looking for new...
Brand Innovator Advice on Marketing to Millennials
It’s already 2015 and if you hadn’t noticed, times are changing. Newspaper, music, marketing, and other industries have begun to see major changes in costumer behavior. Early July a group of...
How to Write and Implement an Artist Bio
We here at Promolta can’t tell you how many times we’ve gone online to look up a musician only to find their information is nowhere to be found. If listeners, executives, and the media can’t...