It’s already 2015 and if you hadn’t noticed, times are changing. Newspaper, music, marketing, and other industries have begun to see major changes in costumer behavior. Early July a group of...
How to Write and Implement an Artist Bio
We here at Promolta can’t tell you how many times we’ve gone online to look up a musician only to find their information is nowhere to be found. If listeners, executives, and the media can’t...
The New Label-Artist Relationship
Before the Internets came and blew up the 20th century music industry, record sales were the main source of revenue for both bands and their respective labels, everyone was happy. Recordings were...
The Rise of the Music Video
Times aren’t like they used to be. Way back when, sometime around 1910, people used to be satisfied with the simple things in life – dolls, homemade lemonade, those bikes with one huge wheel and...
5 Celebrity Must-Do’s
At Promolta we give advice on things like musician-to-musician relationships, promotion, marketing, business transactions, and how to create hype for songs and shows. While all of this is indeed...
How to Sign the Right Contract
When your effort finally pays off and someone finally offers a deal it will be easy to say, “yes I accept your offer, lemme sign the dotted line!” Hold your horses though – deals are not...
FB Game Changer: The “See First” Feature
Since Facebook’s inception it’s been obvious that tons of page “likes” were key to page popularity and expansion. The more people liked a page, the more others were saw it too, liked it, and...
How to Capture College Radio
College radio stations are some of the last surviving places where people will take your new record, listen to it, rate it, and play it on air. Here’s a quick guide to getting your music on...
Promolta Music Video Contest!
Promolta Music Video Contest! Wanna get your music video seen in our music community? From now till July 17th, we are running a music video contest. Get your fans and friends to vote on your music...
3 Tips for Hitting Your Crowdfunding Goals
Crowdfunding can be a great way to fund your next project, but if you do it wrong it can be a huge waste of time. Here are 3 tips to make your future project a crowdfunding success: 1) Pick the right...