There’s a disproportionally large corner of the Internet dedicated to answering questions about YouTube’s 301+ views policy. Now that corner and its cobwebs have been swept away as YouTube...
Mac Miller’s Rules of the Game
On November 16, 2011 Mac Miller was triumphant. He sold 144,000 albums and became the first independent artist to reach the number one album spot since 1995. It’s not easy to wrap one’s head...
How the YouTube for Artists Service Can Help You
On March 16, 2015 YouTube announced the addition of its YouTube for Artists service and with this offered a new list of services to help YouTube artists target audiences and improve their businesses...
How Indie Musicians are Making Money
With record sales at a historical low, people are nervous about the music industry and disappearing financial opportunity. To this we say, balderdash! Truth is, with record labels looking for new...
Brand Innovator Advice on Marketing to Millennials
It’s already 2015 and if you hadn’t noticed, times are changing. Newspaper, music, marketing, and other industries have begun to see major changes in costumer behavior. Early July a group of...
How to Write and Implement an Artist Bio
We here at Promolta can’t tell you how many times we’ve gone online to look up a musician only to find their information is nowhere to be found. If listeners, executives, and the media can’t...
The New Label-Artist Relationship
Before the Internets came and blew up the 20th century music industry, record sales were the main source of revenue for both bands and their respective labels, everyone was happy. Recordings were...
The Rise of the Music Video
Times aren’t like they used to be. Way back when, sometime around 1910, people used to be satisfied with the simple things in life – dolls, homemade lemonade, those bikes with one huge wheel and...
5 Celebrity Must-Do’s
At Promolta we give advice on things like musician-to-musician relationships, promotion, marketing, business transactions, and how to create hype for songs and shows. While all of this is indeed...
How to Sign the Right Contract
When your effort finally pays off and someone finally offers a deal it will be easy to say, “yes I accept your offer, lemme sign the dotted line!” Hold your horses though – deals are not...