When your effort finally pays off and someone finally offers a deal it will be easy to say, “yes I accept your offer, lemme sign the dotted line!” Hold your horses though – deals are not...

Since Facebook’s inception it’s been obvious that tons of page “likes” were key to page popularity and expansion. The more people liked a page, the more others were saw it too, liked it, and...

College radio stations are some of the last surviving places where people will take your new record, listen to it, rate it, and play it on air. Here’s a quick guide to getting your music on...

At Promolta we know that people are suckers for free stuff, so we often mention the potential marketing of online contests and raffles. Here are some quick contest ideas and execution...

The internet is home to some not-so-nice people who want to hijack your identity for their benefit and your loss. Secure your band identity, your art, and ensure that no one rips off your...

Merchandise is more important than ever. People aren’t buying albums anymore, they’re finding all kinds of ways to get music for free. Where’s that money going then? To merchandise...