It’s already 2015 and if you hadn’t noticed, times are changing. Newspaper, music, marketing, and other industries have begun to see major changes in costumer behavior. Early July a group of...
The New Label-Artist Relationship
Before the Internets came and blew up the 20th century music industry, record sales were the main source of revenue for both bands and their respective labels, everyone was happy. Recordings were...
How Record Companies Make Money in 2015
Record companies have always made money selling recordings, but it’s a high risk business. Approximately 90% of the records that are released fail to make money. Record labels make money when their...
The Magic of YouTube Fan Finder!
YouTube Fan Finder is a free ad service provided by YouTube. Record a short video ad and submit it to Fan Finder. YouTube will use its “matching science” to push the ad to viewers who are likely...
Jay Z’s Tidal Attempts to Change Music’s Audio and Video Landscape
Video content is a crucial way of defining your presence as an artist whether you’re just starting out or selling out Madison Square Garden. Recently, the release of Jay Z’s controversial music...
Best and Worst Music Videos of 2015
In the wide wide world of YouTube it can be tough to sift through the good, the bad, and the ugly. To help you out, here are our staff picks for the best and worst music videos of...
Stolen Music Video Breaks 3 Million Views
Earlier this week, a stolen music video went viral on Facebook. By the time it was taken down, it had reached 3 million views and was shared nearly 5 thousand times. The Youtube original still has...
What is Promolta Up To?
Wondering what we’re up to? We have joined the 500 Accelerator community based in San Francisco! They are a coveted and highly resourceful company that has provided us with the space to grow...
Full List Of MTV Video Music Awards 2014 Nominees
MTV has announced the 2014 nominees for its MTV Video Music Awards. Beyoncé leads this year’s field with 8 nominations, including Video of the Year, Best Female and Best Collaboration. In...
Is “Shower” 2014’s “Call Me Maybe”?
Becky G is a 17-year-old who got started making remixes on YouTube. Her song “Shower” totally has that “Call Me Maybe” vibe. It’s kind of awful but you might love it. Source from:...