Willow Smith is a 16-year-old music artist and mode1, who is on the rise to become an icon at a very young age. With her free-spirited demeanor and “not afraid to be different” mentality, it...

How This Band Takes YouTube Music Promotion To A New Level
Vulfpeck is a funk-toned quartet that has gained its fair share of attention since forming in 2011. They might be most famous for exploiting a loophole in Spotify’s revenue model by releasing a...

How This Song Got 23 Million Views
Vaporwave is a genre born from the internet, and the queen of the vaporwave movement is Macintosh Plus, whose song “リサフランク420 / 現代のコンピュー” has over 23 million views...

How This Music Video Broke 1 Billion Views
Calvin Harris is a popular Scottish musician and producer. He has created several popular songs since the early 2000s and has become an iconic musician in the electronic and pop genres. His YouTube...

How This Music Video Surpassed 100,000 Likes
Miike Snow is a talented musical pop band from Sweden that has produced several great hits in recent years. This YouTube channel has been growing as well, and each of the band’s music videos...

How “Hotline Bling” Became An Internet Sensation
On October 26, 2016, popular hip-hop artist Drake released his single “Hotline Bling.” This song, although popular, generated some crazy parodies and memes following its release. YouTube...

How This Content Creator’s Music Video Expanded His Audience
Dan Deacon is known for his live shows, which involve a lot of crowd participation and general positivity. His unique brand of music is pretty niche, which could alienate potential fans. In 2015...

How This Music Livestream Gets 5,000 Viewers Watching
Chilled Cow’s livestream music mix, “lo-fi hip hop radio – beats to relax/study to” is on 24 hours a day, and it has been since February 5th. At all hours of the day, the stream has...

How Drake Manages To Stay On Top
Drake is a famous artist who doesn’t really have a set genre, but he is considered to fit the hip-hop and R&B categories. He’s released four albums within eight years and still...

How This Rapper Became An Overnight Sensation
Lil Yachty is a rapper who basically blew up overnight and is continuing to grow his status daily. With songs like “1night,” “Cold like Minnesota” and his feature on “Broccoli” by Dram...