For most YouTubers, the ultimate goal is to turn your channel into a successful business. Under the brand of your YouTube channel, you can create, market, and sell the products, movies, or other things you’ve always dreamed of.
Brainstorm ways to turn your content style into a professional product or service.
If you were designing a business card for your channel, what would it say? What lines would your YouTube experience add to your resume?
The answers to these questions should give you a better idea of how to turn your content into a professional product or service. Then, take the steps necessary to give yourself professional qualifications. For example, if you’re a beauty vlogger, you may become a licensed makeup artist. If you’re a gamer, consider competing in tournaments to make yourself into an e-sports athlete.
Design a professional website.
Next, register a domain and design a professional-grade website. Use WordPress, Wix, or Squarespace to design a professional website all by yourself.
Be sure to link your YouTube channel and other social media accounts. You can also add a gallery of work examples, an updates blog, or testimonials from people you’ve worked with before.
Set up an office space.
To differentiate between your personal life and your work life, set up an office space in your home. It can be as simple as a desk and a chair near an outlet for your laptop.
Having a space dedicated to working will put you in the mindset of a business owner. It also gives you an appropriate place to hold Skype calls with clients or business contacts as well as interviews.
Hire a team.
An online business isn’t always just one person. To expand your business, hire a team, including an editor and a producer. You can find a list of who else to add to your YouTube team here.
If you’re expanding your business beyond your channel, consider adding someone to handle your merch, a website designer, etc. to your team as well. Freelancers are a good place to start.
Diversify your brand.
Finally, to really grow a business, you need to diversify your brand. Expanding into different kinds of content and adding to your portfolio will bring you a bigger audience and more opportunities. Find out how in this post.
Turning your channel into a business requires a lot of time and effort, but growing your social media presence into a lucrative career will be so worth it.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.