How to Get Your Music Picked for a Commercial

Commercials often present an ideal situation that you want to be in, but they can’t do that without music that brings life to this fantasy. The 2016 Honda Pilot would not be as appealing without that perfect family singing Weezer’s “Buddy Holly.” Here are a few things to keep in mind if you want advertisers to pick your song.

1) Do Not Write Over-Specific Lyrics – A lot of times, advertisers already have an idea of what type of song they want to use. And it can’t be one that explicitly states “Living with my Jeep Renegade.” Such a track would make the commercial sound desperate for sales. The perfect song is only subtly related to the product or the concept it runs with. “Living like we’re renegades” sounds so much better in its generalization.

2) Have A Version Without Vocals – Sometimes, advertisers only want the instrumental version of the song –especially if there is narration in the commercial. Or they may want to go straight to the chorus. Make sure you have a version of your song without the vocals in hand.

3) Get Your Song to Music Libraries or a Music Supervisor – Music libraries store thousands of songs and pitch them to TV and film advertisers, directors, and producers. You can find tons of music libraries online via and Check to see whether you can submit your music immediately or if you need permission. Getting in contact with a music supervisor is trickier unless your music manager or publicist has connections.

Furthermore, try to submit work that fits within the theme of hope and optimism. Rarely will advertisers use a depressing song in a commercial. Send happier songs off to the public and you’ll probably get a better return and a higher chance of being picked for a commercial.

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Michelle Nguyen is a writer whose passions include music, sports, health, and wellness. She loves playing drums and bass guitar, as well as swimming. If she indirectly helps you write the next “Stairway to Heaven,” she will be very happy.