Why YouTube Viewers Love Vogue’s “73 Questions” Series

Vogue magazine’s YouTube channel has produced its “73 Questions” series since 2014. In the series, the cameraman doubles as an interviewer and asks celebrity guests 73 rapid fire questions; celebrity guests have included Olympian Simone Biles, Vogue editor-in-chief Anna Wintour, and Oscar winning actress Nicole Kidman.

YouTube viewers are big fans of the series. Here are a few reasons why:

1. Have continuous unique style.

Each “73 questions” video utilizes the same style; the videos are all a single, unedited take, the cameraman follows the interviewee around the room or house, the interviewer is also the cameraman, and besides his hands, he is almost never seen. The style is unique and instantly recognizable, and the view counts would indicate that viewers respond well to it.

When creating a video series, don’t hesitate to consistently reuse successful styles.

2. Provide consistent production.

The videos are also produced with some consistency; although they are not uploaded at any particular time, Vogue never lets the series disappear. Viewers can always count on another 73 Questions video coming eventually, even if they aren’t exactly sure when. If you begin creating a certain type of video or using a certain style and you can tell that fans respond well to it, keep it up.

3. Give personal insight.

Viewers are attracted to the video series because it provides a personal look into the lives of interesting, well-known people. Obviously, it isn’t necessary to include celebrity appearances in order to create a successful YouTube video, but you can still attempt to create the same personal feeling within your videos.

Do something you enjoy, use your own home as a backdrop, or answer some questions that are more personal than not; don’t shy away from being personal when creating a YouTube series or video.

4. Include odd numbers.

The number 73 instantly attracts viewers because it is large and odd. Who can even think of 73 questions to ask someone? It gives the video the credibility that everything a viewer could wonder about the special guest will be asked, plus more.

Place large, odd numbers in a video title to make viewers more inclined to click on it.

As one of the most influential magazine, Vogue has a duty to deliver powerfully entertaining videos on YouTube. Content creators can learn from the marketing tactics presented in Vogue videos.

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Jana is a Communication Studies major and French Studies minor at the University of San Francisco. She loves Mac DeMarco, Beyonce, and the ocean.

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