Why This SNL Music Video Went Viral

“Drake’s Beef” is a Saturday Night Live Sketch where the singer intensely overreacts to everything that happens to him. These overreactions are presented to viewers in the form of a rap song that sounds extremely similar to the singer’s actual music.

Today, “Drake’s Beef” has more than 7 million views on YouTube. Here are a few reasons why this video went viral.

1. It combines music with other kinds of content.

Most people would agree that after watching “Drake’s Beef,” the song, or at least the tune of it, remained stuck in their heads for hours. The musical component of this video greatly enhances it by making it more memorable, much like many of SNL’s most popular sketches do.

Directly tying your music to other kinds of videos can help leave a more lasting impression. Try using music to make your videos more memorable.

2. It uses exaggeration to be comedic.

Many audiences consider Drake “sensitive,” especially compared to other musicians of his genre. Drake uses this belief to his advantage by exaggerating it in a comedic way. He even goes so far as to create a parody of his own music.

Exaggeration can go a long way in comedy, and it often does in SNL sketches. In your next music video, try exaggerating a character or concept to add comedic effect.

3. It turned the artist’s persona into a unique character.

In the video, Drake’s transition from Drake in real life to Drake in a rap video is very apparent. His switching between characters sets the tempo for the video and adds dramatic effect.

Even an intensified version of yourself can feel like a character, just like Drake’s rap persona. Challenge yourself to turn an aspect of yourself into a character in your next video.

“Drake’s Beef” uses music, exaggeration, and a strong character to entertain viewers. Follow these tips to make your next music video as memorable as an SNL sketch.

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Jana DeGuzman is a Communication Studies major and French Studies minor at the University of San Francisco. She loves Mac DeMarco, Beyonce, and the ocean.

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