How This Camera Company Keeps Its Viewers Engaged

With close to 4.5 million subscribers, GoPro has managed to promote its latest products while keeping its audience engaged. Here are three takeaways from the channel’s success that you can use to expand your own channel.

1. Viewers like to see a little adventure.

With the camera’s versatility, GoPro has prided itself on filming a wide variety of terrains, from the ocean to the mountain slopes. As a creator, you may often find yourself filming from the same room week after week. Take a cue from GoPro’s playbook and head out on an adventure for the day to boost viewership.

Try the birdseye view that GoPro uses in nearly every video to switch up the angle and keep your audience interested in your channel. Check out the video titled “GoPro HERO4: The Adventure of Life in 4K” here.

2. “Best of” videos are extremely popular.

Whether it’s the year’s end or just the completion of a particular event, people love to get hear what others have to think. They’ll spend a good chunk of their time looking over these opinions. GoPro’s compilation videos have been especially popular on the channel, proving that “best of” reviews are indeed a fan favorite.

Try putting together your own review of an event, making sure you keep the title “Best of” to get the most views. Watch GoPro’s “Best of 2016” below.

3. Fans enjoy becoming a part of the show.

GoPro has not only managed to keep its audience entertained but also actively engaged with their channel by hosting “Video of the Day” challenges. Getting the audience to interact in this way gives the company access to hundreds of thousands of videos that they can use for material, while also increasing viewership.

Engage your audience by hosting competitions on your own channel. Watch The International Fund for Animal Welfare share one of GoPro’s “Video of the Day” winners here.

GoPro has used adventure, catchy titles, a little bit of competition to grow its YouTube channel over the past seven years. Follow in their footsteps and watch your own channel take off.

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Kelsey Leaman is a senior at American University in Washington D.C. studying Economics and International Studies. She is passionate about writing, Lemonade, and Michelle Obama.

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