What Vine Taught YouTubers

October 2016 saw the official discontinuation of the Twitter-owned video application Vine. Vine, which allowed users to create and upload six-second-long looping clips, created an entirely new medium for users to express their creativity. Its discontinuation is felt like the end of an era for many content creators.

Here are a few things that YouTubers can learn from those beloved six-second clips.

1. Keep it simple.

Vines were capable of entertaining viewers in only six seconds. They proved that it does not always require extensive amounts of time or elaborate effects to make viewers happy.

When making videos, simplicity can be equally or more effective. Try keeping it simple and focusing on quality.

2. Reinvent.

One of Vine’s most popular trends utilizes a song that has become known as the “Why You Always Lyin’” song. Inventive and different usages of the song were fairly consistent hits. This is a perfect example of how reinventing or repurposing existing material can help create fresh, original content.

In your next YouTube video, consider reinvention.

3. Don’t be afraid to laugh at yourself.

The beauty of a lot of Vines lay in their unapologetic goofiness. When making YouTube videos, don’t take yourself too seriously.

Never be afraid to laugh at yourself.

Over the course of Vine’s three-year lifespan, it taught the values of simplicity, reinvention, and laughing at oneself. Any YouTuber can be inspired by the creativity of Vines.

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Jana DeGuzman is a Communication Studies major and French Studies minor at the University of San Francisco. She loves Mac DeMarco, Beyonce, and the ocean.

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