Acoustic music is becoming a big seller on YouTube. The Piano Guys have increased in popularity in the past few years because of some ingenious marketing and some amazing talent.
They credit their success to a few things.
1. Their love of classical music
John Schmidt had a very successful solo career of creating intricate piano pieces. Paul Anderson owned a piano store where he was curious about becoming a viral sensation. He created videos to showcase the pianos in his store. Steven Sharp Nelson and Al van der Beek are musical sensations who decided to join together playing music with their different instruments.
They stumbled upon each other’s joy of music and joined together to create videos that inspire, uplift, and make the world a better place.
2. A talented videographer
Paul Anderson never went to college, and he started learning about pianos. He took risks and started his own franchise, Piano Gallery. He defied convention by going against the norm and experimenting with Facebook and YouTube.
He has never received a formal education in business, and that is what he thinks made the Piano Guys a success. One doesn’t need to go to college to be a success.
3. Sharing a love of music with the world
To this day, the Piano Guys, popularity has expanded across the world. They have traveled to places all over the globe and have even skydived with their instruments! Their love of music has been inspirational to many people in numerous ways. The Piano Guys channel has 5 million subscribers and over a billion views!
They share their gift with those who enjoy music and even those who may not know they enjoy it. Their covers of music and movies have been very popular.
Even with the loss of a child, the Piano Guys are using their music to bond with others and create a sense of solidarity. Their viewers came together and helped them search during a trying time. They keep continuing on with their music and spreading their love of music to the world.
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Emily Thornton is an English Teacher who has a love of Journalism. She loves to read, write, and watch videos (music and fails).