Rooster Teeth Productions, a multimedia studio run out of Austin, Texas, has been a runaway hit with users since 2003. For well over a decade, Rooster Teeth has put out comedic shorts, Let’s Play videos, and one of the longest running American sci-fi series, Red Vs Blue. With over 27 million subscribers across their various channels and well over 4 billion total views, Rooster Teeth is a powerhouse among fans and creators alike.
Here is some of what makes Rooster Teeth so successful.
1. They vary their content.
Whether it is animation, motion capture, game capture, or live action, Rooster Teeth dabbles in all forms of entertainment. Their main series is the machinima Red Vs Blue, but in recent years they have found success in their animated series RWBY as well.
Along with those shows, they have produced the game show Immersion, and even a gaming competition show called The Gauntlet. By keeping their content varied, Rooster Teeth can appeal to a broader audience.
2. They have their own website.
While they have always, and still to this day, utilized YouTube as a platform for releasing content, Rooster Teeth also runs its own website.
By having their own website, they are able to help brand themselves better as well as keep an online space purely for their content. Premium members of the website are even able to watch new videos a day before they go up on YouTube.
3. The work with other companies.
Their most successful show, Red Vs Blue, uses Halo characters, graphics, and stories. Halo is a property of Microsoft, so it seemed unlikely that they would be allowed to continue to use the characters. Microsoft, however, thought that the show was hilarious and worked out a deal with Rooster Teeth so that they be allowed to continue to make the show.
Microsoft isn’t the only company that they have a working relationship with. They work with Mojang, Machinima, and Audible, just to name a few.
4. They hire their fans.
Fan interaction is one of the best ways for any content creator can get a larger audience, and the guys at Rooster Teeth are masters of that. Not only do they have their own convention every year for fans to come and meet them, they also have a presence at smaller conventions around the world.
What really sets them apart is their propensity to hire their fans. If they are looking to expand and need new talent, the first people they go to are the people who have made them famous. For most fans, getting a chance to work for Rooster Teeth is a dream come true.
Rooster Teeth Productions is a content studio that has been around since before YouTube even started. Since their conception, they have seen constant growth and popularity with their roster of shows. What you should take away as a content creator is having a variety of content, have your own website to build your brand, have a working relationship with other creators, and make your fans feel appreciated.
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Anthony Mauro is a San Francisco State graduate who splits his time between the Bay Area and San Diego. He spends his free time thinking long hair is cool, playing video games for an online audience, and writing short stories, comic books, and novels.
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