The Importance of Real Views

YouTube’s recent crackdown on spam subscribers highlights the importance of real views. If you plan to invest a bit of money in promoting your YouTube videos, then you have to make sure the services you choose only use real views from real people.

Buying views from bots could quickly land your channel in hot water.

Buying fake views is a direct violation of YouTube’s terms of service.

In the policies and terms of service you agreed to when you created your channel, YouTube said this:

Views generated by some third-party businesses and services will not be counted or reflected on YouTube, and can lead to disciplinary action against your account, including removal of the video or account suspension.

In layman’s terms, if you artificially inflate your view count, you put everything you’ve worked for at risk.

However, you can’t gloss over the fact that it’s tempting to pay a little money for a lot more fake views. Having a high view count is a point of pride for many content creators, but it means little if you don’t have the subscriber count or viewer engagement to match.

Fake views won’t boost your watch time score or viewer engagement.

Simply put, a robot will never be an avid fan of your content. A real viewer, on the other hand, may watch one of your videos then decide to subscribe for more. Real viewers leave meaningful comments, share videos with their friends, and, mostly importantly, keep watching.

Audience engagement isn’t for sale. Any website offering to sell you likes or comments is a scam. Though they may deliver on what they promise, those likes and comments will be nothing because they don’t come from genuine, engaged viewers.

Real views lead to more sales.

A low view count with a lot of engaged fans is more valuable than a high view count with only a few comments. When your viewers interact with you and your content, you’re able to build those connections that turn your audience into a community. This, in turn, will give you a strong platform to release new projects, cool merch, sponsored videos, or experimental content.

According to the Pareto principle, about 80% of the effects of any situation come from around 20% of the causes. In a business sense, 80% of your sales will come from 20% of your customers. However, if many of your potential customers (your viewers) are fake, then you won’t have as many sales to begin with.

Buying fake views can ruin your reputation.

The biggest risk when it comes to purchasing views is your reputation. When someone sees that your video has a high number of views but relatively views likes or comments, then that person may cry wold. If you become known as someone who buys their audience, then you’ll have a much more difficult time attracting real fans.

If a company doesn’t explain how it delivers your views, then it’s likely a scam. The same goes for companies that deliver a lot of likes instantly or for hardly any money.

Promoting your videos should be an investment, not a scheme to get lots of viewers quickly. It takes both time and money to get your videos in front of real viewers. However, there are companies that can help you do this. For example, Promolta distributes your videos through its trusted network of more than ten thousand blogs, websites, apps, and social networks. That way, every view your video gets is genuine.

If you want to purchase views, then you should go with a company that promises to get your videos in front of real people. Take the time to research and work on building a strong, engaged, genuine audience.

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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.