Millions of people go on YouTube every single day to find the latest and greatest content. Even more find new videos from Facebook, Twitter, and other social media sites. To make sure your video is the one that stands out to a potential viewer, you have to promote it correctly.
There are several elements that every popular YouTube video has in common. Check out these five keys to successful YouTube video promotion.
1. Show some personality.
Most people don’t go on YouTube to watch products; they go online to watch people. To make your video interesting and engaging, just be yourself! When viewers feel like they know you well, they’ll turn into subscribers.
YouTuber Bunny has over seven million subscribers. Watching just one of her videos is enough to understand why! She’s outgoing, hilarious, and just a little bit nuts. By staying true to who she is, Bunny has been able to build a large and dedicated fanbase, who are known as the Swamp Family.
2. Show, don’t tell.
Why tell your subscribers about something when you could be demonstrating it for them? Instead of just giving your viewers the “play-by-play,” include pictures and clips of whatever it is that your video is about. If you’re a musician, then make a music video. If you’re a beauty vlogger, then do a demonstration of your favorite new product.
Many people learn better by seeing, so make sure that you show more than you tell. When a viewer is excited by what he learns from your video, that viewer will be more likely to share your video to his Facebook page or to tweet the link.
YouTuber Karima McKimmie overlays audio atop video demonstrations in her beauty tutorials so that viewers get a better look at what she’s teaching them.
3. Watermark your videos.
A watermark is the most important element of branding your channel. When you put your channel logo in the corner of every video, viewers will always know who’s content they’re watching.
Viewers who enjoy your video will look for more content with the same watermark.
Check out this video to learn how to add a watermark to all of your YouTube videos!
4. Keep it short and sweet.
Viewers will be more likely to share a video that won’t take their own followers too much time to watch. Most viral videos are relatively short. Make sure that the first thirty seconds are especially interesting to keep subscribers engaged long enough to count as a view!
The most successful videos are short and memorable like a Super Bowl commercial is!
5. Don’t forget a call to action.
When viewers are laughing hysterically or staring in awe at your video, they may forget to subscribe! Don’t be shy when it comes to reminding them to subscribe, like, and share. Include a call to action with a reasonable goal for your viewers to achieve, such as “Let’s get this video to 1,000 likes!”.
Twin YouTubers Niki and Gabi always include calls to action in their videos. Better yet, they remind viewers to subscribe at the beginning and at the end of each video!
Successful YouTube video promotion is all about making content that is both relatable and engageable. Be sure to include these five keys in your next video.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
