Chance the Rapper is a bona fide superstar these days, a status he’s reached even as an independent artist. Without the support of a major label, he’s tapped heavily into the power of his fan...
How DJ Khaled Mastered Self-Promotion
In music and pop culture, DJ Khaled is growing into a household name. Not only does he produce beats for some of the most popular artists’ songs, but he has also formed a unique media persona of...
3 Ways Us the Duo Used Vine to Find Success
The musical pair Us the Duo has found great success in the last few years. They are widely known as the first musicians to gain musical success from the short-form video sharing service Vine. Here...
How to Be More Than a One-Hit Wonder
Practically everyone uploads at least something on YouTube these days. Among that group, a small, lucky percentage go viral. However, these viral trends fade quickly, and those uploaders often become...
5 Clever Ways to Go Viral Using Clickbait
The secret formula for getting more views is to use a technique called clickbait. Clickbait is a way of manipulating people to click on a link that leads them to a video or advertisement. This genius...
4 Things That Make Niki and Gabi’s Videos Popular
Twin YouTubers Niki and Gabi boast more than four million subscribers and a recent Teen Choice Awards nomination. At only twenty-one years old, Niki and Gabi Demartino have net values of over...
The 5 Best Tools for Video Promotion
Making YouTube videos may feel like a second job, but hard work is easier with the right tools. These are the five tools that you should be using to promote your videos successfully. 1. Eye-catching...
3 Grassroots Marketing Strategies for Video Promotion
Grassroots marketing is an unconventional but highly effective way to market a product. Most marketers first try to appeal to the largest audiences and hope that the advertising will trickle down to...
How to Use Annotations in Your YouTube Videos
Annotations are like notes that YouTubers can add to their videos. Annotations come in a few different forms, such as speech bubbles and note boxes, and they are used in many different ways. Using...
How to Use Keywords for Search Engine Optimization
If you’re trying to grow your YouTube channel, you’ve probably heard about the importance of Search Engine Optimization – or SEO, for short. Producing great content is key to expanding your...