So you’ve got an Instagram for your act. Now you’ve just got to figure out what to post.
Don’t stress too hard. Using the Instagram activity of some of music’s biggest names, this list will give you a handful of post ideas to work towards promoting your music on Instagram.
1. Just plain awesome photos
Instagram was made for people to share cool photos, so you should definitely aim to do that. If you’re doing a good job of building an image for your act, then it shouldn’t be too hard to get a cool shot for your Instagram.
Don’t limit yourself to photos of live concerts, but they do make for great photo opportunities.
Look at this photo posted by Twenty One Pilots.
2. Fan pictures
Posting photos that fans submit is a great way to connect with your fan base, build loyalty, and encourage interaction. More fans will be inspired to post their own photos, helping to spread your social media reach.
Here’s a post by Drake of a photo that a fan wanted him to see.
3. Throwback pictures
It’s fairly common to post old photos, but it can be especially poignant as you advance in your career.
Throwbacks offer you a chance to incite a tiny bit of nostalgia while also indicating how much progress you’ve made. Old fans will enjoy seeing photos from when they first discovered you, and new fans will appreciate the look back at your old self.
Taylor Swift recently made her fans happy by sharing an old photo.
4. Live performance videos
If your live performances are high quality, you’ll definitely want to share snippets of them with your fans.
Give them a glimpse of your talent. Without even asking, you will be encouraging them to buy tickets to your live shows.
Here’s Rihanna during a particularly exciting portion of her live show.
5. Funny photos
Fans want to connect with you for more than just your music. Being a little funny on social media will help you give them a sense of your personality.
Funny photos are also a surefire way to evoke a reaction with your content and build up social media momentum.
Adele’s post was popular with fans because it gave them a chance to see that she doesn’t always take herself so seriously.
6. Humorous Photoshops
If you’re having trouble getting a funny photo to show off your personality, you can try experimenting with Photoshop to create a meme-type post. You can even use Snapchat screenshots
You should be conscious of how it fits into the aesthetic of your account, but don’t shy away from embracing a little silliness.
Check out this Snapchat screenshot that One Direction’s Liam Payne posted.
7. Landmark photos
Touring can be grueling, but you will get to visit some new places. You’ll want to let your fans know where you are so they can follow along with your tour.
Taking photos with landmarks is a great way to show your fan base what you’re up to and build a sense that you are doing big things. It can also be a clear, eye-catching way to signal to fans that you are making a stop in their city.
Beyonce recently posted a photo of herself and Jay-Z near the Eiffel Tower.
8. Series of connected posts
You may have seen people use their Instagram posts as a sort of jigsaw puzzle before, generally posting nine photos that combine to form one larger photo in the feed display. It’s a cool way to be creative with your account, but does take a lot of forethought.
Check out how Anderson .Paak approaches his Instagram.
everything about @AndersonPaak is ???????????? #mcm pic.twitter.com/xKSBbERNnV
— elise littlefield (@eliselilflower) August 9, 2016
9. Music release posts
The ultimate goal of your social media will be to spread your brand and your music, so when you have new content to push, don’t be afraid to make a simple promotional post.
Kendrick Lamar, who doesn’t use social media as heavily as many other music stars do, used his Instagram to promote his release earlier this year.
These should give you a few great ideas for how to maintain an exciting and consistent Instagram account for your own act.
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Matt Cummings grew up in the Bay Area and now attends UCLA. He enjoys sports, music and comedy.
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