The musical pair Us the Duo has found great success in the last few years. They are widely known as the first musicians to gain musical success from the short-form video sharing service Vine. Here are three ways that Us the Duo used Vine to find musical success.
1. Share a part of who you are by challenging your viewers.
One of this group’s biggest defining characteristics is that they used to only show the bottom halves of their faces in their Vines. This was a surprisingly smart move because it made them stand out from all of the other Vine musicians. However, in early 2014, Us the Duo released a Vine and told their viewers that if this video got over 150,000 “Revines,” they would show their full faces in all future videos.
This was a genius idea that greatly increased the duo’s popularity. This proposition gave the viewers an interactive challenge to promote the group in exchange for something that the viewers wanted. It was fun, exciting, and greatly helpful to the band since the Vine eventually got over 226,000 “Revines.”
2. Make your videos short and to the point.
Another thing that really drew viewers into the videos of Us the Duo was the shortness of each video. Vine has become very popular because of the six second time limit on each video, which forces every Viner to summarize his or her video in six seconds. This is great for the increasingly impatient generations of viewers, who can watch and understand a video in literally no time.
The brevity of Vines made Us the Duo popular because viewers could watch tons of the group’s videos in just a few minutes. Since these videos were so short, the duo was also able to perfect every moment of each video. These two things made for quick fans of the musical duo, and this reminds musicians to keep their videos short and to the point.
3. Put unique twists on your songs.
Us the Duo created numerous covers, but they kept these covers fresh and new by giving them unique twists! They’re especially known for using beatboxing and cool synthesized sounds to mix up their songs. They remind musicians that covers are okay to make as long as you make them your own.
Check out this very quick cover of Justin Bieber’s “Sorry.”
Us the Duo is a truly incredible and unique musical pair who rose to fame in a very unconventional way. If you utilize the brevity and audience of Vine, and give your songs unique, you too can find unconventional success.
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David Yaghutiel is a Bay Area native who enjoys traveling, theatre, playing the ukulele, and learning as much about the world as he possibly can. He also occasionally daylights as a senior at UCLA.