As far as YouTube channels go, few can claim the swift rise in popularity that Let’s Play channels boast. These channels feature the YouTuber playing various video games while providing comedic commentary. It’s like a Mystery Science Theater for video games.
Here are a few tips to learn from these Let’s Players that can help your videos attract and keep an audience.
1. Show your audience what you look like.
Depending on the types of videos you are making, this tip might seem obvious. Regardless, showing your audience your face, whether by talking into the camera or by having a face cam on while performing other tasks, is a great way to engage an audience.
Showing your face creates the illusion of a face-to-face conversation, which will keep viewers interested. Don’t be just a disembodied voice.
2. Vary your content.
While most content creators keep their videos within a certain focus, it is still possible to have a variety of content within that focus. By creating videos that explore all aspects of a certain topic, you can attract a broader audience.
If your focus is creating videos centered around dance, try creating a video explaining the physics of it or exploring the culture it creates. Having a variety of videos is a great way to increase viewership.
3. Answer audience questions.
If you find that you are getting questions about certain aspects of your videos, feel free to answer them. While it is okay to respond via comments, it is never a bad idea to create an actual Q&A video for your channel.
By collecting the most frequently asked questions and answering them on camera, you will create a conversation with your audience. When viewers feel involved, they will keep coming back.
4. Share personal anecdotes.
The most successful YouTubers are the ones who create an online personality for themselves. One of the most effective ways to do this is to share personal anecdotes in your videos. Viewers love to feel connected to their favorite YouTubers, and by sharing personal stories, you establish that connection.
Maybe a viewer has had a similar experience, or maybe he or she wants to hear what life is like in another part of the world. Sharing personal anecdotes is a great way for viewers to feel a more personal connection to you and your content.
5. Upload videos on a consistent schedule.
The easiest way to lose an audience is to have inconsistent uploads. Without a schedule, how will viewers know when to come back to a channel? And without returning viewers, how can a content creator maintain a consistent audience?
Whether it’s daily, weekly, or monthly, let your viewers know what your upload schedule is, and if you need to deviate, let them know that, too.
Every channel has the potential to reach and maintain an audience. By showing your face, varying your content, answering questions, sharing stories, and being consistent, you can grow your popularity as quickly as a Let’s Play channel.
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Anthony Mauro is a San Francisco State graduate who splits his time between the Bay Area and San Diego. He spends his free time thinking long hair is cool, playing video games for an online audience, and writing short stories, comic books, and novels.