If the Internet is the great information highway, then social media sites are the various theme parks along the way. With most Internet traffic being directed to social media sites at any given time, is it any wonder that these would make great promotional tools? These hubs of online activity present a great way for you to get your amazing content out to a larger audience.
Here are some ways to utilize social media for video promotion.
1. Share links on Facebook.
One of the most important features on YouTube is the share button. It allows you to share the hyperlink for a video, send it in a message, or even embed the video into another forum.
On Facebook, one of the best ways to promote your YouTube videos is by sharing the link in a post. This not only lets your connections know that you are working on a project, but it also allows you to share that project instantly.
2. Create a hashtag on Twitter.
While you can still share the video link on Twitter, one of the better ways to utilize this site is by creating a hashtag. Come up with a catchy phrase for your content, and start using that hashtag whenever you promote your work.
This will give your audience something to latch onto, as well as create an easy way to search for other people who are fans of your videos. If you can get a hashtag to catch on with an audience, it becomes free marketing.
3. Share short clips on Instagram.
One of the more recent updates to the photo sharing app has allowed users to share video clips that are about a minute long. As a YouTuber, you should use this to your advantage. You can share small clips from your videos in order to generate interest in the full video.
You can also make short promotional videos for your channel, which will still generate interest for your content.
4. Share behind-the-scenes clips with Snapchat.
Snapchat’s format is perfect for sharing very short videos or pictures with a large audience. With only a matter of seconds to utilize, Snapchat is great for sending out mysterious pictures relating to a project you are working on or for sharing shenanigans that go on when the camera isn’t rolling.
People love to see how their favorite content gets made and how their favorite personalities act off camera. Snapchat allows you to do both of those things.
The sheer number of people on social media sites at any given time almost guarantees that someone will be there to see your content if you share it. Promoting your content is one of the most important steps for having a successful YouTube channel, and if you share links on Facebook, create hashtags on Twitter, share promotional clips on Instagram, and snap behind-the-scenes stuff on Snapchat, then you’ll be off to a good start.
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Anthony Mauro is a San Francisco State graduate who splits his time between the Bay Area and San Diego. He spends his free time thinking long hair is cool, playing video games for an online audience, and writing short stories, comic books, and novels.
