There are ways to increase your subscriber account, such as transcribing your videos or researching keywords for SEO, that require a decent amount of effort. These tips, however, should take less effort and provide a good amount of payoff in terms of subscribers.
1. Ask viewers at the beginning and end of the video to hit the subscribe button and to like your video.
The beginning of a video is the most-watched part because everyone who arrives at the video sees it. Don’t be shy about asking for the support of your audience up front.
Even if they’re not yet sold on your channel, they will be more likely to consider subscribing if they end up enjoying the rest of the video. You won’t want to get too sidetracked by promoting your channel at the start of the video. Just mention it quickly in the flow of introducing your video.
The end of a video is the last thing that viewers will see, so you should take advantage by asking them to subscribe if they liked the video. Don’t worry about spending more time on this portion than you did at the beginning; people can always navigate away once they’ve reached it.
This video explains why it’s important to ask people to subscribe to your channel.
2. Create a channel trailer to auto-play on your homepage for non-subscribers.
YouTube viewers find new channels in all sorts of ways, but most will at some point navigate to the channel homepage before subscribing. It pays to have a well-done channel overview video featured at the top of your page.
Creating one of these also gives you a chance to frame and articulate the aim of your channel, which can actually help you flesh out what you want and allow your fans to better understand your goals.
Here’s a helpful video if you haven’t yet created a solid channel trailer.
3. Reply to comments left on your videos.
In each of your videos, you will be asking viewers to subscribe to your channel. You’ll also most likely be asking your audience to share your videos and spread the word about your channel.
The point is that you’ll be asking for people to do things for you. The least you can do in return is take the time to interact with your fans. It will make non-subscribers see that you engage with your audience, and it will make subscribers feel more connected to you and your success. In turn, they will do more to help you out.
This video shows you how to easily knock out some replies to YouTube comments while on your mobile device.
4. Put a little time into your video descriptions.
The descriptions underneath your videos are more important than you might think. The text in there is crucial to the SEO of your videos because search engines will parse the video for any textual information and use that to serve up content.
You can also load your description with links to your various social media pages, your website, and any products or merchandise you might be selling. It should be easy for fans to explore all aspects of your brand.
5. Watch other people’s videos and leave comments.
You should already be watching other YouTubers’ videos to get ideas for your own channel, but by leaving comments, you have a chance to build relationships with other people and gain additional exposure on YouTube. That can only help you.
It’s easy to post comments directly asking people to check out or subscribe to your channel. You might want to try it out and see if it gives you a noticeable bump. If you’re willing to invest just a bit more time interacting with other users and posting interesting or humorous comments, you can attract a good amount of attention for yourself.
This video highlights some of the best comments ever posted on YouTube. Posting comments like these would be sure to attract attention.
With these tips, you should be able to easily increase your subscriber numbers.
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Matt Cummings grew up in the Bay Area and now attends UCLA. He enjoys sports, music and comedy.