How to Promote Your Channel With Merchandise

Creating and distributing merchandise is an excellent way to promote your YouTube channel. Merchandising makes your fans happy, spreads the word about your channel, and can even make you some extra cash. It’s a win-win situation, and there are many ways that you can create merchandise.

Here are three ways that you can use merchandise to promote your YouTube channel.

1. Make t-shirts for your channel.

Making t-shirts for your YouTube channel is a great way to self-promote. First, create a simple design or logo for your channel, which can include your channel name and URL. Then, go to a custom t-shirt store and have them print the design on however many t-shirts you would like.

If your channel is still in the early stages, you can start by asking family and friends to wear the shirts. When people wear your shirts in public, countless passersby will see your channel information, and your channel can gain a lot of exposure.

If you want to try to make printed t-shirts on your own, check out this tutorial.

2. Put your channel logo on stickers.

Printing your channel logo on stickers is another effective way to promote with merchandise. Printing stickers is very cheap, and you can even make a profit by selling these stickers at a low price.

Channel logo stickers can be put on bulletin boards, binders, laptops, and even cars. If you put your stickers in many different places, people might see your logo when they’re walking in public, working, studying, or even sitting in traffic.

3. Print your logo on various accessories.

There is truly an infinite number of accessories that you can print your channel logo on. Just a few of these accessories include pens, erasers, water bottles, and phone cases.

Try printing your logo on a variety of accessories and then going to a media convention (such as VidCon) and handing out your accessories for free. This may be a bit of an investment, but it will definitely pay off. Many people will happily take your accessories and subconsciously spread the word about your channel.

Here are some more ideas for merchandising accessories.

There is a plethora of ways that you can use merchandise to promote your channel. Merchandising is beneficial to you, your fans, and your YouTube channel. Why not try it out?

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David Yaghutiel is a Bay Area native who enjoys traveling, theatre, playing the ukulele, and learning as much about the world as he possibly can. He also occasionally daylights as a senior at UCLA.