How To Measure Your Viewer Engagement

Like many content creators, vlogging expert Dane Golden wanted to know just how much his viewers were interacting with his videos. In order to predict how many likes or comments a certain video would get, he developed three ratios that make estimates based on a video’s number of views. Golden’s ratios are a great tool for vloggers, especially those who are considering paid promotion campaigns.

Here is how you can use Golden’s ratios to measure your viewer engagement.

1. You get one comment for every two hundred views.

Golden’s ratio for comments to views is 0.5%. This means that, for an average video, about one in every two hundred viewers will comment. In order to determine your personal comment to view ratio, divide the number of comments on a video by its number of views. For example, if there are five comments on a video with one hundred views, then that video’s comment to view ratio would be 0.05%.

You can improve your channel’s comment to view ratio by getting your viewers talking, not just to you, but to each other in the comments section. Check out this post for more tips on getting more video comments.

Videos like this one will also be helpful.

2. Every one hundred views garner four likes.

To determine the ratio of likes to views, Golden divided the number of likes by the number of views. He found that the ratio is 4%, which means four likes for every one hundred views. You can determine your channel’s personal likes to views ratio by dividing the number of likes on a video by its number of views.

If your channel’s ratio falls below the average, don’t be dismayed. You can improve your rate of likes to views by setting a like goal in every video. Ask your viewers to get each video to a certain number of likes. You can even promise something special if they meet that goal.

Popular DIY vlogger Natalies Outlet sets a like goal in most of her videos.

3. Every video organically reaches about 14% of your subscriber number.

According to Golden, the average number of views that a video will receive is about 14% of the number of subscribers the channel has. So, for example, when a channel with one million subscribers uploads a new video, that creator can expect to get at least 140,000 views

While getting a lot of views on one viral video sounds like a dream, lasting YouTube success comes from building up a strong community of subscribers around your channel. The more engaged you are with your loyal viewers, the more engaged they’ll be with your content. Focus on creating the content that they subscribed for rather than jumping on the bandwagon of every major video trend.

British vlogger Daniel Howell rarely participates in video trends. Rather, he focuses on the unique brand of humor that his six million subscribers signed up for. That has earned him a pretty high average view rate.

The ratios that Dane Golden developed are a great starting point for planning your own video marketing strategy. By knowing the average number of likes, comments, and views your videos get, you can set reasonable goals for the numbers you want to reach.

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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.

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