Reddit dictates so much of the internet’s success. It’s a hive mind of critics that can determine the fate of any content, whether it be a music video, a band, or a song. The good news is, Reddit is an easy site to take advantage of. The key is in knowing how the site works.
Here is how to tap into the world of genre specific subreddits to boost your publicity.
1. Accurately label the music.
Judging one’s own music is difficult, sure, but it’s the first step to any major PR decision. Whether it’s getting signed, booking a show, or advertising an album, associating with an existing genre is the most important thing.
If a band hopes to build an audience, they need to first label themselves and then look for their potential listeners.
2. Find the Subreddit that hosts that genre.
Reddit has countless Subreddits, or forums, that celebrate specific genres. The key is finding the one that is most similar to the style of music the musician is releasing.
Reddit can get super specific. For instance, there is a Subreddit for garage music, but there are also Subreddits for future garage, garage punk, garage band, etc. Maybe the sound fits into multiple Subreddits, and it’s important to identify which ones.
Pay close attention to how many subscribers the Subreddit has, too. There could be a Subreddit that fits perfectly but only has four or five subs, and that’s not really going to do a musician any favors. It’s still worth posting, but it’s better to shoot for a few thousand.
Before posting, it’s important to pay attention to what does well. Some Subreddits might appreciate newer, underground music, and these are perfect for a starting musician.
On the other hand, the Subreddit r/drake probably doesn’t want to hear someone who sounds sort of similar to Drake. Make sure the top posts sound similar to your stuff. Also pay attention to the title of the posts. There is an art to getting attention on Reddit, and the best way to learn it is to look at success stories.
Reddit is basically free advertising, but the catch is the content has to do well. Make sure when you post that it’s to the appropriate Subreddit. If it doesn’t work out right away, keep posting. Posting is free.
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Gabriel Dufurrena is a mathematician, writer, and educator living in Oakland, CA. When he’s not watching YouTube videos or teaching math, he’s jamming out to funky music.