Advertising on YouTube is still a little shaky, which means YouTubers are looking for other ways to make revenue from their videos. What better way to do that than by making sponsored unboxing videos? Unboxing videos are already (mysteriously) a big thing on YouTube, so a few companies figured they would make a product specifically tailored
Here are a few situations that would make this an option.
1. Your channel can make its own boxes.
Vsauce is likely the most famous channel that does this. They have recently started a gift box service that caters specifically to their fans. They focus mostly on science and math, so their box often includes science toys and t-shirts.
They aren’t sponsored by the boxes, but rather, they profit directly from the sales. That’s not to say they create the boxes themselves, but they are involved in the curation process.
Why is this an important example? Any channel could be doing this. Once a channel has grown, the creator can cement steady income with these gift boxes and make unboxing videos for them. It’s a double whammy.
2. Your channel already has an unboxing theme.
Unboxing is such a common format on YouTube that it’s easy to just watch a few unboxing videos and replicate them. If a channel is already doing unboxing, it’s worth approaching one of these box services and offering to advertise for them.
These videos are already so popular that a YouTuber could advertise for free and still get revenue on the videos. Still, the point should be to get some steady income for when videos get demonetized.
3. Your channel’s theme matches a box service already.
Whether a channel is about video games, nerd culture, anime, or shoes, there are package services that will cater directly to the audience. It’s worth doing a little research into what similar channels are offering and approaching them.
For the most part, channels will get approached by a gift box service for advertising. In some cases, though, it’s worth looking into from the other end.
Monetization isn’t as reliable as it once was, and getting sponsored is a great way to ensure content is making money. When it comes to unboxing, it’s that much easier to set up the video and market it.
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Gabriel Dufurrena is a mathematician, writer, and educator living in Oakland, CA. When he’s not watching YouTube videos or teaching math, he’s getting into shenanigans with his other writer friends.
