Musical artists have been using various marketing tools in order to gain recognition for their work and to earn listeners. Social media, especially YouTube, has become a common format for undiscovered musicians to become famous. One such artist is Post Malone, who has become rather popular recently as a rap artist and is active on social media.
Below are the reasons why Post Malone’s music video for “Congratulations” ft. Quavo earned over 200 million views on YouTube.
1. Post Malone has developed his own brand of rap music.
Post Malone’s style of music is distinctive, and he has his own unique voice and talent. He is a rap artist who uses his own vocal talent to produce music. He isn’t a traditional rap artist. Rather, he’s something fresh and new to listeners of the genre, which makes him stand out.
Below is an example of his musical talent.
2. His active social media profile and engagement with fans makes him interesting.
Post Malone keeps active on social media and converses with fans and other celebrities and musicians. He is known to be fond of memes and likes to know how his fans feel about his music. This shows that he has concerns for his quality of his music and is looking to be receptive to listener concerns.
Below is an example with a podcast he did with another Youtuber, H3H3.
3. Post Malone’s collaborations with other artists always result in entertaining songs.
His collabs with other artists have raised his own musical profile, and he has managed to gain a significant following. Post Malone has collaborated with other well-known artists, such as Justin Bieber and Kanye West. This evident in the song “Congratulation,” which he did as a collab with musical artist Quavo.
Below is the music video for this song.
These are the reasons why Post Malone’s music video for “Congratulations” ft. Quavo received over 200 million views on YouTube. His musical style is distinctive from other traditional rap artists, and his social media marketing has resulted in his success. His collabs with other well-known musicians have raised his own musical profile.
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Reshad Waziri is currently a student and follows various social media trends. He listens to mostly electronic music and trip-hop. His hobbies include playing basketball, photography, and reading.