Sponsored content is an important way for many content creators to make money. By combining a company’s money with a YouTuber’s influence, brand deals work for the best on both ends.
Here’s how you can get a great brand deal.
1. Get connected with a talent network or PR team.
YouTube networks such as AwesomenessTV and Fullscreen help connect online creators with brands and such for bigger and better opportunities. Joining a network is the first step in getting connected with companies who will want to sponsor your videos.
Alternatively, you can work with a PR team of your own. A local PR agency or advertising agency may be able to help you promote your videos to sponsors on a budget.
2. Decide on your terms and fees before negotiating a contract.
Before you sit down with company representatives or give them a call, decide on what you want to get out of the deal. Write out the terms that you absolutely want in the contract.
To determine what fee you should charge, etc., research what content creators with a similar number of subscribers have done in the past. This will help you to negotiate a fair contract.
3. Make your content according to the brand’s specifications.
A sponsored video is likely to take longer to create than an average video does. In accordance with your contract, you may have to send the video to brand employees for approval and final edits before you’re allowed to post it. However, it will be worth it in the end, because if another company sees the quality sponsored content you produce, they may be more likely to sponsor you as well.
Getting a brand deal is all in how you market yourself. By working with a network and negotiating a contract that benefits both parties, you’ll be more likely to get other sponsorships in the future.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.