As a YouTube video maker, it’s important to quickly catch the attention of your audience and gain as many views as possible. Many already know that reaction videos are a great way to expand interest in your channel, but what’s the best way to hook your audience?
Here are three tips to boost viewership.
1. Cover trending topics.
Whether it’s a viral music video or the latest celebrity scandal, make sure that the topic of your reaction video is relevant and that others are already talking about it. Don’t forget to include the trending topic in the title, either. That way, when people search for the trend, they run across your video as well.
Fine Brothers Entertainment posts frequent reaction videos on recent releases, always with a unique twist. Watch their video titled “YouTubers React to One Direction – Best Song Ever” below.
2. Test out your acting skills.
Rather than sitting in front of a camera week after week giving your opinions, why not mix it up with a new character? YouTube icon IISuperwomanII, for example. has found massive success by dressing up as her fictional parents and reacting to popular videos on the internet. Switching up the layout gives you new material and more room to integrate comedy.
Check out IISuperwomanII’s parents’ reaction to Nicki Minaj’s “Anaconda” music video here.
3. Use your personality to your advantage.
Whether you’re naturally imaginative, brainy, or even a little bit brazen, letting your personality shine through in your reaction videos can prove beneficiary for capturing viewers’ attention and keeping them coming back for more.
For example, YouTube personality Zachary Campbell uses his flashy and outspoken personality to keep his audience laughing and consistently entertained.
Because reaction videos often require a lot of witty remarks, use your personality to make your comments stand out to viewers. Check out Campbell’s most popular reaction video below.
Hooking your audience doesn’t have to involve a clickbait title or an outrageous stunt. Follow these three tips to get the maximum number of views on your next reaction video.
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Kelsey Leaman is a senior at American University in Washington D.C. studying Economics and International Studies. She is passionate about writing, Lemonade, and Michelle Obama.
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