Science channels on YouTube have found a unique niche by capitalizing on the innate curiosity of the human mind. The video channel Today I Found Out sums it up well when they say “we answer the questions that you didn’t know you had.” Getting new subscribers, however, is only part of the journey. Getting them to come back is a whole other story.
Here’s how these channels have gotten it down to a science.
1. The videos are relevant to viewers’ everyday lives.
The ultra-popular YouTube channel Vsauce, boasting over 11.3 million subscribers, understands that in order to hook your audience, you have to give them something that they can really relate to. That’s why they frequently look at the facts behind everyday problems and events, such as one of their most watched videos, titled “Why Do We Kiss?”
When you choose topics that people are familiar with, subscribers are more likely to watch the video, and even share it with friends.
Check out Vsauce’s factual video on the intimate peck here.
2. The audience gets to ask some questions.
What better way to keep subscribers coming back to videos than to answer the questions subscribers themselves are asking. Viewers are sure to have questions on their mind, and it would be wise of you to pick up on them, not only to engage your audience but also to gather new material.
Today I Found Out has implemented this practice by choosing questions from their videos’ comments sections. Watch them put this technique into action below.
3. They blend facts and aesthetics.
Who says the science and arts need to be separated? One of the ways AsapSCIENCE has kept their six million subscribers consistently engaged with their channel is through their one-of-a-kind drawings and animated text.
By combining their aesthetic talents with their factual analyses, AsapSCIENCE provides their viewers with a visual bonus and keeps them coming back for more.
Watch their most popular video here.
Whether you’re thinking of starting your own science channel or just need help boosting views, following in the footsteps of these three channels is sure to get you one step closer to reaching your YouTube goals.
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Kelsey Leaman is a senior at American University in Washington D.C. studying Economics and International Studies. She is passionate about writing, Lemonade, and Michelle Obama.
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