Jon Cozart, who is better known as Paint, stumbled onto YouTube stardom almost overnight. He came up with a few unique video ideas in his middle school days. The teacher asked Jon’s class to write a paper about history. Cozart decided he wanted to turn it into a video, which tanked.
He continued making videos throughout high school, but his videos only got about 200 or so views. Not knowing what he was doing wrong, he decided to do a video of “Harry Potter in 99 Seconds.” This video got one million views in one week!
In one week, he became a professional YouTube star and comedian. Here is the video that brought him into the limelight.
He attributes his success to these three things. Following his steps can help you increase the number of subscribers on your own channel.
1. Base your videos on well-known stories.
Jon Cozart took well-known stories and put his own spin on them. He asked what happened after happily-ever-after. He retold a series of books in 60 seconds. He made videos about politics, gaming, and Disney movies.
Pick something you are interested in and make your own!
This Ted Talks gives you a few ideas of how to start.
2. Captivate your viewers within the first ten seconds.
There are many videos out there on the YouTube that are boring, and people will click away after a few seconds. Don’t give people a reason to click away.
Look at the popular videos each week. Look at what makes videos go viral. What makes people laugh? What shocks them? If you can answer any of these questions, you are one step closer to finding what makes viral videos.
In this video, Kevin Allocca takes a look at why videos go viral.
3. Technology is constantly advancing, so study up on it!
Technology used to make videos extremely hard to create. One had to have a degree in electronics and work at creating videos for years. Today, however, you can create a video in a matter of minutes.
To stay ahead of the game, keep yourself up-to-date on all of the latest trends in technology. Try your hand at 360 video or stop motion so that you always have something new to offer your viewers.
Creating viral videos is becoming quite a balancing act. Do not be discouraged if you don’t make it at first. Keep working at it like Jon Cozart did, and you’ll make it big time in no time!
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Emily Thornton is an English Teacher who has a love of Journalism. She loves to read, write, and watch videos (music and fails).