On YouTube, there are countless channels that want to attract as many viewers as possible. Only a few of these channels really stand out in terms of views and subscribers, which may make you wonder how they do it.
There are a few techniques and methods that brought these channels such immense success.
1. Weird, wacky videos are the most likely to go viral.
Since there are so many videos and channels on YouTube, only the most unique concepts will truly make your videos stand out and attract viewers. Forget about trying to make a video like PewDiePie or Zoella would make. Make a video like you would make. Don’t be afraid to be weird.
One particular series, the Annoying Orange, is just an orange with realistic eyes and a mouth blurting out random, wacky things. Still, it has attracted millions of views and subscribers.
2. Use the resources that you already have available.
There may be users who don’t have much of a budget, but they can still make great videos by taking advantage of the resources they already have. Start with what you’re an expert at and what you’re interested in. Then, take stock of what equipment you have available. How can you combine these things into a great video?
The channel RocketJump started out with a low budget, but its creators had a passion for action scenes, video games, guns, and so much more. They combined that with humor and visual effects created from what they had.
3. Satire is the Internet’s favorite form of humor.
Even if you don’t have a thing for action scenes and using visual effects, just being a witty person can bring the viewers to you. Viewers relate to your satire because you might say what they’ve been thinking all along.
Jenna Marbles is one YouTuber whose channel is well-known for satire, which has earned her more than ten million subscribers.
Popular channels all have their methods of success, which you can replicate as well. It helps to bring your own unique flair and passion to work with your videos until you find success.
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Kevin Kwon is a recent graduate from UC Berkeley, currently 23 years old. He works in San Francisco and hopes to continue in the graduate studies regarding the field of psychology.