Nav is a rising star from Toronto, Canada. He’s currently one of the hottest artists out there, and his single “Some Way” is getting a lot of attention.
Here’s why.
1. A record deal gave him exposure.
Nav is a Toronto-based artist who was discovered by The Weekend. He then signed a record deal with The Weekend’s record label XO. After his signing, he went on to feature on Travis Scott’s new single “Beibs In The Trap.” This gave him the recognition he needed to expose his talent.
Check out the video.
2. He released a project people couldn’t overlook.
Nav’s debut mixtape, self-titled Nav, was released in March. Since the release, he’s been expanding his fan base rapidly. He currently has a hit song on the project called “myself,” and it has already reached two million views on YouTube.
Here’s the video.
3. He captured a specific audience.
In the song “Some Way,” the lyrics basically talked about how he’s the man and anything he wants, he can get. Whether it’s money, women, or any other materialistic object, Nav is showing his mentality as an artist through his music.
Therefore, whoever gravitates towards his music will become his audience. In the video for “Some Way” he demonstrated that by the number of views he received.
Check out the video.
Having a target audience is key. Once you realize who you are as an artist, the fans will take notice, and the results will show for themselves.
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Dionte Richards is a huge rap/hip-hop fan, that likes to discover new talent by listening to Soundcloud, Spotify, and Apple Music. He also spends most of his time on social media and posting opinions about the next big star.
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