Lil Yachty is a rapper who basically blew up overnight and is continuing to grow his status daily. With songs like “1night,” “Cold like Minnesota” and his feature on “Broccoli” by Dram, it wasn’t hard to figure out that Lil Yachty was on the rise to become a star.
Here’s how Lil Yachty became famous so quickly.
1. Social media played a huge role.
There was a video made on YouTube by a guy called SenseiLeFox. He made the video as a parody, but it actually ended up helping Lil Yachty grow his fan base rapidly. The video received close to four million views on YouTube and had almost a million retweets and likes on Twitter. Some might say this is lucky, but others would say it’s genius.
If you’re planning on becoming a musician it would be beneficial to reach out to anyone who has some type of clout on social media. It can take you far and help you make a name for yourself quickly.
Check out the video made by SenseiLeFox.
2. Lil Yachty teamed up with a major influencer
After the social media video exploded, Lil Yachty’s manager contacted Kanye West, and he was asked to model for Kanye’s Yeezy Season 2 collection. Lil Yachty accepted the offer, which gave him a much broader fan base then he had before.
When you make moves like this, it’s hard not to get noticed. You should always look for more opportunities to help grow your brand so that you increase your number of fans. The more you show your face. the more popular you’ll become.
3. He has several business ventures.
The bigger Lil Yachty gets, the more he does. He’s currently the face of Sprite, Nautica, and Target. These ventures are allowing him continually grow his image. Who knows what’s next for the instant success rap star?
For an Upcoming artist that’s looking to expand quickly, a plan must be in place, because once you’re on top you must find ways to stay there. Start coming up with innovative ways that’ll possibly expand your brand.
Here’s a video of Lil Yachty’s Sprite commercial.
Lil Yachty may have become famous overnight, but he certainly didn’t do so without the help of others. Follow his example by making your own path to music stardom a group effort.
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Dionte Richards loves discovering new talent by listening to Soundcloud, Spotify, and Apple Music. He also spends most of his time on social media and posting opinions about the next big star.