Competitive eating is a lifestyle for some, and Matt Stonie has turned that lifestyle into a YouTube career. Widely regarded as the #2 competitive eater in the world, this character can put away more food faster than anyone on the web. He explains his offseason training routines in each of his biweekly videos, and they’re as addictive as they are disgusting.
Here’s how Matt Stonie spun his career in eating into YouTube gold.
1. He posts all of his behind-the-scenes training.
For anyone with any interest in competitive eating, seeing how one of the top contenders trains is invaluable. For anyone else, it’s kind of entertaining to watch a skinny guy down a couple buckets of spaghetti in one sitting.
It serves as a motivator for him. He has to come up with new challenges every week to keep his channel interesting, and it keeps him in the game.
2. He inspires a YouTube movement.
Matt Stonie is probably the best eater on YouTube, but he’s not the only one. There are entire communities of people who followed in his footsteps and are similarly finding success by training to eat.
The most famous is likely Furious Pete, who eats disgusting quantities of often disgusting foods in front of the camera. It’s definitely not for everyone, but for those that fall in love with the sport, it’s a great way to make it on YouTube.
3. He follows food trends and stays current.
There was no video of Stonie downing twelve unicorn frappuccinos, and thank goodness for that. There are videos themed around the Superbowl, Christmas, Thanksgiving, and other food-friendly holidays that keep his channel fresh.
It’s easy to hop on some seasonal trend and make a food video about it. It might not be easy to eat that many Easter eggs, but the concept isn’t hard to come up with.
Matt Stonie is a professional eater, and other people shouldn’t try his stunts without consulting a doctor. However, his format is repeatable, and it’s worth keeping track of what he’s getting into because it usually becomes a trend.
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Gabriel Dufurrena is a mathematician, writer, and educator living in Oakland, CA. When he’s not watching YouTube videos or teaching math, he’s eating normal amounts of food.
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