The Spice Girls were one of the biggest girl groups to ever hit the stage. In 1994, the five girls went from regular teens to pop superstars when they signed to Virgin Records. Now, more than twenty years later, the group is still legendary in the pop music world.
Here’s how the Spice Girls became an iconic group.
1. They were one of the first groups of their kind.
Before the Spice Girls, pop music was dominated by boy bands like East 17 and Take That. However, managers Bob and Chris Herbert decided to shake things up by creating a girl group that would take the music world by storm. Through a magazine ad for auditions, they found the five incredible ladies who would become the Spice Girls.
The Spice Girls paved the way for other popular girl groups, such as TLC, Fifth Harmony, and Little Mix.
2. They branded themselves uniquely within the group.
Each girl in the group was known by her nickname, whether she be “Baby Spice” or “Sporty Spice.” Each girl sported an individual look in line with her nickname. These identities that they formed became the foundation of the band and the girls’ reputation as style icons of the 1990s.
3. They made the most of brand endorsements.
The Spice Girls kept their names in the press by working with as many different brands as they could. They’ve been called the most merchandised band in music history because of how omnipresent the group’s name was during the 1990s. Their song “Spice Up Your Life” captured the feeling of “Spicemania.”
The Spice Girls are one of the most iconic groups to ever come out of pop music. Follow in their footsteps on you own journey to music stardom.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.