Until late on the night of December 8, Taylor Swift hadn’t released any new music since 2014’s 1989. However, when she posted a snippet of “I Don’t Wanna Live Forever” to Instagram, the song reached #1 on iTunes in just a few hours.
Here’s how she accomplished such as impressive feat with a surprise release.
1. She collaborated with an artist who already had a substantial fanbase.
Taylor’s new single is a duet with former One Direction singer Zayn Malik, who already has a huge fanbase of his own. Zayn has been constantly in the headlines for years since his X Factor days. Fans everywhere are enamored with both Taylor and Zayn, and their collaboration brought together two of the biggest fanbases in the music world.
To really sell a song, you should collaborate with another artist who already has fans of his or her own. That way, you’ll each be able to share your music with an entirely new audience. Choose a collaboration partner who’s music style is different from yours as well, such as the combination of Taylor’s singer-songwriter style and Zayn’s incredible pop vocals.
2. She released the song to promote something else.
Taylor and Zayn dropped their single to promote the new movie Fifty Shades Darker, which already has a huge following of its own. Because the song is featured on the movie’s soundtrack, Taylor and Zayn will make money from the film as well as the song’s individual sales.
Recording a song that promotes a movie, game, or business is a great way to sell your music. You can sell the rights to your song for a soundtrack as well as releasing the song as a single. That way, both you and the company you’re with will work together to promote your music.
3. She dropped it exclusively on iTunes.
When Taylor and Zayn first released “I Don’t Wanna Live Forever,” fans could only download it from iTunes. Since all of the song’s sales came from one place, it shot to the top of the Apple charts almost instantly. Now that it’s sitting at #1, even more music fans will check out Taylor’s latest track.
To boost your music sales, stick to one platform. You can always add your music to other sites later on, but choose one place to release it so that all of your sales will combine to boost its ranking.
You don’t have to be a megastar like Taylor Swift to sell a lot of music in a short amount of time. By emulating her marketing tactics, you, too, can find success with a surprise release.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.