Nicki Minaj made a big splash with her new single “No Frauds,” debuting number one on the Hip Hop and R&B digital sales chart and knocking Bruno Mars’ “That’s What I Like” to number two.
Here’s how she did it.
1. She collaborated with fellow rappers.
Part of the “No Frauds” success was having Drake and Lil Wayne’s names plastered onto it.
Collaboration is key to expanding your fan base, and while you may not be able to work with some of the most famous rappers of modern times, teaming up with other artists in your area is a great way to take your music to the next level.
Listen to “No Frauds” here.
2. She made a big push on social media.
Not only did Nicki use her fellow collaborates to boost attention for the release, but she also made a huge effort on social media to ensure that everyone and anyone had heard about the song in advance.
This gave her a huge advantage, as people knew to keep a lookout for the song and got more and more excited with each new post.
Check out one of Nicki’s Facebook posts below.
3. She played off some recent drama.
Fans have called “No Frauds” Nicki’s direct reply to Remy Ma’s “shETHER,” in which Remy verbally attacks Nicki’s success.
Sure, drama is not always the most ideal thing to deal with, but if someone is directly targeting you, playing off the rumors can be a sure-fire way to catch people’s attention.
Listen to Remy Ma’s “shEther” below.
Nicki Minaj is by far one of the most powerful female rappers around, but even she knows she can always do better with a great collab, interest-peaking posts, and even playing off a little gossip. Follow in her footsteps, and you’re next release is sure to make a big splash.
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Kelsey Leaman is a senior at American University in Washington D.C. studying Economics and International Studies. She is passionate about writing, Lemonade, and Michelle Obama.
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