Superstar comedian and vlogger Lilly Singh is one of the first names that come to mind when someone says the word “YouTube.” She built up an audience of more than ten million subscribers who faithfully watch her comedy sketches and 1.6 million who follow her feel-good vlogs.
Here are a few ways that Lilly Singh, a.k.a. Superwoman, promotes her videos to an audience of millions.
1. She uploads screenshots to Instagram.
Though she can’t upload an entire 5-20 minute video to Instagram, Lilly lets her followers know about new uploads by posting screenshots. She captures the frame that best represents the video she’s promoting. In the caption, she points her fans to the video link in her bio.
Lilly promoted one of her most recent videos with this Instagram post that she made in response to a mean comment.
Sometimes I get comments that say "get back in the kitchen and make me a sandwich!" Therefore I thought this sexist sandwich tutorial would be really helpful. Please tag three friends so more people in the world can learn how to make their own sandwich. Also, link to full video is in my bio. ???????? #HowToMakeASandwich
2. She pushes old vlogs while editing new ones.
Lilly has a vlog channel to supplement her main channel. That way, she’s able to stay in closer contact with her beloved subscribers. When Lilly is editing a new vlog, she lets her Twitter followers know it’s on the way. To help satiate their appetites for more content, Lilly links her previous vlog in the same tweet.
In this tweet, Lilly let her subscribers know she was working on a new vlog and succinctly described her latest one.
Hi cupcakes! I'm editing today's vlog, but in the mean time, watch yesterday's where a boy makes me puke: https://t.co/JoYXIF6psk ????????
— Lilly Singh (@IISuperwomanII) November 26, 2016
3. She uses her vlog channel to keep her fans up-to-date with what she’s working on next.
Because Lilly uploads to her vlog channel more often than she does to her main channel, she uses her vlogs to keep her fans in the loop with what she’s working on next. She often vlogs on location or with a guest star to let her subscribers know what they have to look forward to.
In this vlog, Lilly introduced her viewers to Victorious star Victoria Justice, who filmed a video with Lilly for her main channel.
Lilly Singh certainly knows that the best way to promote her videos is to keep her followers up-to-date with all of her latest projects. By Instagramming screenshots, pushing old vlogs, and vlogging about what you’re working on next, you, too, could be promoting your videos to an audience of millions.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.