How Kanye West Makes His Songs So Catchy

Kanye West has been named a genius by many of his fans. While his new music is always different from past albums, it remains catchy. Producing catchy songs is one of the best ways to become a viral musician. New musicians can learn a lot from Kanye’s creative process.

Here is how Kanye constantly creates catchy songs.

1. Provide a beat that listeners already know. 

Many of Kanye’s most popular songs have been created by manipulating beats of other popular songs. For example, Kanye’s song “Good Life” is to the slowed down melody of “Pretty Young Thing” by Michael Jackson. By creating his own discrete rendition of songs that have already gone viral, listeners subconsciously recognize the beat and love it from the start.

A majority of Kanye’s songs are made this way, which might explain how he’s become so successful.

2. Incorporate other musicians. 

Not only does Kanye feature popular artists in his songs, he also occasionally mentions them by name. While this might not make the song more catchy, it allows it to be a topic of conversation.

The most talked about celebrity name mentioned in one of his song is Taylor Swift. It’s safe to say that most people know the song “Famous” now.

3. Take advantage of vocal sounds. 

In deconstructing Kanye’s songs, there are layers and layers of vocal phrases that create a melody behind his rapping. Listeners recognize the human voice instead of harsh instruments which provides comfort. It also challenges the listener to replay the song and decipher the different vocal sounds that may not be heard at first.

While Kanye West continues to grow as a business man and musician, his songs remain undeniably artistic. The subliminal catchiness of his songs has helped his career grow. These creative techniques can help musicians step outside the box when creating music.

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Corinne Rivera appreciates every type of music, which stems from her experience in dance and playing the guitar and the flute. She currently resides in San Francisco where she studies electronic communications, explores the city’s art, and attends concerts of all genres.