Drake’s new album Views has been the number one album on the Billboard Top 200 chart for an eleventh nonconsecutive week, beating out Taylor Swift’s 1989. Creating an album for any musician is a daunting task, but creating an album that ranks number one for 11 weeks is impressive, to say the least.
Incorporate these tips into your music to get as many listeners as Drake’s Views.
1. Link the theme to a time or place.
It’s no secret that Drake is proud to be Canadian. The album title Views is shortened from the longer title Views from the 6, which represents his hometown of Toronto’s area codes, 416 and 647. Because Drake proudly represents where he grew up, listeners and residents of Toronto are excited to hear what he has to say.
Drake also linked his album to the summertime. His song “Summer Sixteen” was released as a single separate from the album. Even so, it has gained popularity because it is specific to this summer, so people are more inclined to play it during their summer activities. He strategically named his upcoming tour “Summer Sixteen Tour,” which takes place from July through August.
Try writing certain songs about a specific place, time or event. This gives listeners a reason to listen to it.
2. Incorporate different styles.
The most popular song from Drake’s album is “One Dance.” This song by itself has been ranked number one for over 15 weeks, beating out Queen’s “Bohemian Rhapsody.” The style of the song links hip-hop, eclectic cha-cha, reggae, and a Latin club flavor. Needless to say, it makes you want to dance.
Other songs on his album resemble gospel music and deep serenades. This style is unlike anything anyone has ever heard from Drake, which makes listeners love it more.
Find ways to mix different styles of sounds into your music. Stepping outside of your comfort zone can be the best move you make. Remember, there are no rules.
3. Collaborate with other artists.
When Drake collaborates with other artists, it’s always worth a listen. On this album alone, he features PartyNextDoor, Future, Rihanna and more. These artists each have their own large fan base, so when Drake puts them on his album, he attracts even more listeners.
Reach out to artists who have steady fan bases. Combining talent benefits everyone and helps the music reach more listeners.
4. Keep the momentum going.
Drake is constantly releasing new music. Since the success of his album, he has announced that he’s preparing a new mixtape, after already releasing a mixtape last year. He’s also been featured in a song on DJ Khaled’s new album that has been extremely popular.
Once you are on a flow of well-received music, don’t stop. Drake proves that riding the wave out and continuously throwing content out there is an effective way to stay on top.
Views has made history with its long lasting praise. Drake’s techniques as an artist are dedicated and creative, which teaches aspiring artists to express their creativity and work hard.
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Corinne Rivera appreciates every type of music, which stems from her experience in dance and playing the guitar and the flute. She currently resides in San Francisco where she studies electronic communications, explores the city’s art, and attends concerts of all genres.