Bruno Mars has been on a roll lately, releasing a new album and announcing an upcoming tour after his nearly four-year-long break. The release of his new video for “That’s What I Like” has only added to his recent success, breaking more than four million views in less than 24 hours and over 20 million views in a matter of days.
Here’s how he did it.
1. He used timing to his advantage.
Timing has played a big role in Bruno’s success, with the album 24K Magic coming after a nearly silent four-year break. The new music video has only continued to play off of good timing, with Bruno preparing for iHeartRadio Music Awards.
While his name was being circulated around the web, it was more than ideal to release a hot new video to generate more noise and excitement among fans.
Check out Bruno’s live performance at the iHeartRadio Festival in Vegas 2013 here.
2. The video mixes hot moves with creative designs.
The video for “That’s What I Like” is simple and fun, much like the song and 24K Magic overall. The playful doodles and animations in the video add to the song’s easy-going nature, and they help draw attention to Bruno’s moves.
This angle not only makes the Bruno appear more personable and fun-loving, but it also makes the video more enjoyable to watch.
Watch the whole video here.
3. Mars used social media to hype up the release.
In the weeks leading up to the video’s release, Mars began sharing some very vague tweets about what he’s been up to recently, which had fans speculating on whether or not he would be releasing a new video or making some other form of major announcement.
Finally, as the release date grew closer, Mars confirmed what everyone was thinking and started a countdown on Twitter. These kinds of teasers helped excite his fans and draw their attention to his YouTube channel, where they eagerly awaited the new video.
Just finished shootin it! I'm gonna edit it, take a bubble bath & then we party. Gimme 2 hours! Let the count down begin #TWILVIDEO
— Bruno Mars (@BrunoMars) March 2, 2017
Over the past few years, Bruno Mars has established himself as a household name across the world, but thanks to this new video, people have turned their attention to the laid-back superstar once again. Follow these tips as you prepare the release for your next music video, and watch the view count soar.
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Kelsey Leaman is a senior at American University in Washington D.C. studying Economics and International Studies. She is passionate about writing, Lemonade, and Michelle Obama.