Vlogs are quickly becoming the most popular videos on YouTube. Vlogs can be the main form of content, a side channel, or an outlet for venting after a long day. Whatever the reason is, one thing is for sure: viewers love vlogs. Grow your main channel by making a separate channel just for vlogging.
Here are three ways a vlog channel can benefit your main channel.
1. Gain more publicity.
When you start to get subscribers on your vlog channel, a good amount of those subscribers may know nothing about your main channel, or vice versa. Viewers may stumble upon your daily vlogs and enjoy your content. When a subscriber discovers your main channel, you have a good chance of gaining more views on both channels, from the same person.
Below is YouTuber Judy, from its ItsJudysLife. Her vlog channel became so successful that she is actually known for her vlogs rather than her primary channel dedicated to beauty.
2. Be more relaxed.
A lot of times, YouTuber’s like to be professional on their main channel. They look more put together, have a perfect background, and have the best lighting. The great thing about a vlog channel is that you don’t have to look perfect all the time, which viewers love. Viewers like to see the “normal” side of you. They want you to be able to relate to bed hair and a messy room.
Let your viewers know that even though your life looks perfect on your main channel, you are still a relatable person.
3. Give your viewers the videos they have been asking for!
There are tons of popular videos called “tags” that circle around the YouTube community. Tags are usually challenges that range from “The Cinnamon Challenge” to “My Boyfriend Does My Makeup.” Viewers love watching these challenges and they always want their favorite YouTuber to upload their own version. Sometimes, uploading a tag video does not fit the theme of the channel. That’s where the vlog channel comes in! Post any silly video on your vlog channel because there is no real theme to it.
If your viewers really want a certain challenge, direct them to your vlog channel without misdirecting the theme of your main channel.
A vlog channel can be a great addition to your main channel. Viewers will find you more relatable and genuine, and it can be a nice break from making more professional videos. Overall, viewers will be able to see your talent on your main channel and more of your personality on your vlog channel.
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Maria Kristina Lander is Bay Area born and raised. She loves napping with her dog and taking long walks to her favorite ramen place. One day she hopes to be a reporter that will not only give you information, but also perspective.