Why Beyonce’s “Love On Top” Is One Of Her Most Successful Singles

2011’s “Love On Top” is currently Beyonce’s second highest-ranking single. It received wide critical acclaim and was certified either platinum or gold in five different countries. “Love On Top” is catchy, fun, and incredibly memorable.

Here are a few reasons why it was so successful.

1. She tied the song to an important announcement.

Beyonce famously announced her pregnancy after performing “Love On Top” at the 2011 MTV Music Video Awards. Immediately after, the song’s global popularity skyrocketed.

Creating a link between the song and an exciting event helped build pop cultural importance in relation to the song. If you have something exciting to announce, try linking it to your music or using it to promote your music.

2. Its four key changes showcase the singer’s strengths.

“Love On Top” features four difficult key changes, which effectively build excitement and showcase the singer’s frankly unparalleled vocals.

Furthermore, Beyonce has often been commended for her live performances of “Love On Top” and her execution of the key changes. In concert, many artists avoid the strenuous parts of their songs by opting out of key changes or difficult riffs. This is not the case for Beyonce.

When creating music, always make sure to showcase your strengths and consider using key changes to build intensity.

3. Its nostalgic style has a wide appeal.

Some critics stated that the song seemed influenced by artists such as Whitney Houston or Stevie Wonder. The production and arrangement of the song appear to be a nod to stars of the 80s, but in a contemporary way.

When creating your next song, try updating a more old school or nostalgic style.

Beyonce’s “Love On Top” used the hype from a personal announcement, a nostalgic style, and powerful key changes to create something beautiful, original, and entertaining.

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Jana DeGuzman is a Communication Studies major and French Studies minor at the University of San Francisco. She loves Mac DeMarco, Beyonce, and the ocean.