Hundreds of hours of footage are uploaded to YouTube every hour. As a content creator, you’ve probably uploaded your fair share of videos. However, there are certain things that you should do for each video in order to ensure its success.
Here are four things that you must do for every YouTube video!
1. Treat your video title as if it was a headline.
If your video was a magazine cover in the supermarket, then what would the headline say? The title is one of the first things that any potential viewer sees. Make sure that it’s short and eye-catching!
To learn how to write a good headline, skim through your favorite news source. Which headlines grab your attention? How did they reel you in? To get a more specific idea of what kind of video titles you should be writing, study the headlines from the news source that’s most popular within your target audience.
Check out this video to learn how to write amazing headlines!
2. Tell stories.
Who doesn’t love a good story? Even though you may not be making a storytelling video, you should still tell stories that relate to your video content. Your stories can provide viewers with background information on what you’re doing and why you’re doing it, or your stories can make the video more personal.
Not only does telling stories make your videos more relatable, but it’s also a great way to keep a longer video, such as a tutorial, entertaining. Telling stories makes viewers feel like friends, and they’ll be more likely to turn into subscribers as well.
Check out this quick video for a few tips on storytelling on video!
3. Include your keyword in your file name.
Every YouTuber should know the basics of Search Engine Optimization. In order to increase your search rankings, you should include keywords in your video title, description box, tags, etc. However, the first place that you should put your keyword is in the name of the video file.
The name of the uploaded video file is one of the not-so-obvious places that Google looks for keywords. The more keyword-rich your video is, the more likely it is to appear at the top of the search results page. So, before you upload your video to YouTube, be sure that your keyword appears in the file name!
Watch this video to learn more about naming your video file to improve SEO.
4. Include a strong call to action.
Viewers may become so immersed in your video that they forget to click “like” or subscribe!” To make sure that they don’t, include a strong call to action in every video.
A call to action asks viewers to like, subscribe, or somehow engage with the video. They can be presented as annotations or as dialogue within the video. To make a strong call to action, keep it short and sweet.
Watch this video to learn how to make your calls to action especially effective!
As a content creator, you know firsthand just how much every video counts. If you treat your video title as a headline, tell stories, include your keywords in your file name, and include a strong call to action, then every video you upload will be well on its way to success.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
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