In the online age, an effective way to market your YouTube channel can be away from the screen. Many potential viewers are people that may not know how to search for new content creators, or simply don’t have time to.
Get outside and use these tips for marketing your channel IRL.
1. Write on your car.
Display your YouTube channel URL on your vehicle to make sure that every person you drive past notices. This will cause them to remember you even if they don’t watch YouTube. It will spread the word of your brand and get the attention of everyone around you.
2. Host an event.
Plan a mixer or a workshop that correlates with your channel’s content. Either invite other YouTubers that you want to collaborate with or just people in your area. Provide a live demonstration of your talent or skill.
3. Post on community bulletin boards.
Many people look at community bulletin boards to find things like music lessons or a tutor. If your channel is focused on teaching viewers a skill, post your channel on a local bulletin board. Advertise the posting by writing the word “free” largely enough for everyone to see.
4. Create an email signature.
Provide a link to your YouTube channel in your email signature. While this is not entirely in real life, it does effectively promote your channel. Whoever you email will be reminded to check out your videos.
5. Write with sidewalk chalk.
Go to as many busy areas as you can and write your YouTube channel name in big, bright letters on the sidewalk. Every person that sees it will subconsciously remember who you are and may check out your channel.
6. Hand out flyers.
Create fun flyers with a picture of yourself and information on what your channel provides. This old-school method is effective because it’s different. You will extend your talents to a larger demographic.
Physical representation of your channel provides validity and shows that you are willing to work hard for viewers. Step away from the screen for a day and market your channel in real life.
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Corinne Rivera appreciates every type of music, which stems from her experience in dance and playing the guitar and the flute. She currently resides in San Francisco where she studies electronic communications, explores the city’s art, and attends concerts of all genres.