When it comes to maintaining an image, public relations is the name of the game. PR professionals make building a reputation look effortless, but with a few of their tricks up your sleeve, you can build a strong social media branding of your own.
Here are five PR tips every vlogger should know.
1. Don’t sleep on the trends.
PR pros know what’s hot. Being in the know helps a company or a celebrity stay in the news. Keeping up with social media trends does the same for a vlogger.
Check the trending pages on Twitter and YouTube every day. When you see a recurring theme, you should consider creating a video based on that trending topic. Learn more about turning viral trends into videos in this post.
2. Pay attention to who’s on top.
The biggest names on YouTube didn’t get to the top because they were lucky. Rather, they worked hard and made sacrifices. Once they found what worked, they kept doing it, and when it stopped working, they changed their tune.
Find out who the top creators in your niche are. Then, follow them online and study how they run their channels. Observe their interactions with fans. Emulate what these creators are doing on your own channel.
3. Work with other influencers.
Influencer marketing isn’t just for brands. Collab videos have long been a part of being a YouTuber, and they’re a great way to get your name in front of a whole new audience. Make videos alongside other creators who are looking to grow their channels.
However, don’t stop at collaborating with other vloggers. Work with Instagrammers, bloggers, and other social media influencers to help grow your brand.
4. Don’t be afraid to depend on other people.
As the saying goes, it’s lonely at the top. PR professionals rarely work alone. In fact, entire PR firms work together to provide the best service for each and every client.
Even if it’s your name on the channel, you don’t have to work alone. When the workload gets to be too much, reach out to other people for help. Hire a video editor or a camera assistant. Ask friends who have different skills to teach you what they know about video production. As your channel grows, you may even consider working with a manager or talent agent.
5. When it comes to business communication, make it personal as well as professional.
The best PR professionals build trust with their clients by being personable. In your business relationships, remember that the most important part is the relationship. Every interaction you have with another professional should leave them feeling positively towards you.
Be polite in your business emails, but also be personal. Research the companies or people you’re communicating with. Use people’s names when you address them. Follow up on conversations you’ve had before. Most importantly, send a thank you email or note after every collab, sponsorship, or other business deal.
As a vlogger, every interaction you have with someone else, whether in real life or online, reflects on your channel. By incorporating PR strategies into your social media presence, you’ll be able to build a strong brand for your channel.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.